We hear again from Jp McMahon, Galway-based restaurateur, food activist and food entrepreneur. Jp describes his idea and Kick Starter campaign for FARMER, a fast food franchise that would be both healthy and sustainable. He discusses the myriad benefits of having sustainability at the core of your food or drink business. And he shows how, in order to challenge anything, you need to engage with that thing. Read More
Food entrepreneur (restaurateur, author, columnist, cookery school founder, fast food franchise founder aspirant) JP McMahon talks about his three restaurants in Galway, a city with a vibrant food and drink scene. JP also gives an engrossing behind the scenes look at how, along with his wife and business partner Drigin, he puts together Food on the Edge, one of the buzziest food conferences out there right now.
Liz Hill, founder of Rural Concierge, is in the business of creating memorable experiences for her customers and culinary tourism is a significant part of her business. Liz describes some of the cider and perry producer tours she has organised, the skills you need to run a successful culinary tourism business, how she markets her business and how she segments her market. Read More
Ben Branson of Seedlip Drinks describes how he has single-handedly disrupted the beverage category. Seedlip drinks (two so far) are a range of distilled, but non-alcoholic drinks that solve the dilemma of “what to drink when you’re not drinking”. Ben’s previous career was in food and drink advertising, branding and packaging so he has a host of useful insights to give about how to go about building a luxury brand from scratch. Read More
Get the low down on the artisan food and drink 4 ‘P’s’: product, price, promotion and place. The Flying Fork’s Edward Berry, an artisan food and drink veteran and marketing mix specialist, gives real-world insights on how to pitch and promote your products, how to keep buyers happy and how to make sure your bottom line stays healthy. Read More