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#039: A Sensual Feast: A Tour of the Shop Floor of the Ludlow Food Centre with Edward Berry

July 7, 2016 Catherine Moran Leave a Comment

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Edward Berry, as Managing Director of The Ludlow Food Centre, takes us on a virtual tour of this 4,000 square feet shop floor of artisan food and drink delights. We savour the cheeses, ice-creams, yoghurts and desserts from The Dairy, the freshly roasted coffee from The Coffee Room, the meats and charcuterie from The Butchery, the pies from The Kitchen, the vast array of breads from The Bakery, and the marmalades, jams, chutneys and pickles from the Jam and Pickle room. Read More

Artisan bread, Artisan charcuterie, Artisan cheese, Artisan Jam, Darren Marsh, Dudley Martin, Edward Berry, Farm Shop, Fidget pie, John Brererton, Shropshire Blue, The Ludlow Food Centre

#038. Stan Kuznetsov. The Breadski Brothers: Creating and Marketing a New Food Brand

June 23, 2016 Catherine Moran Leave a Comment

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New business development pro Stan Kuznetsov describes how he created, launched and is marketing The Breadski Brothers, one of the most successful new bread and baked goods brands in Ireland. You’ll hear about food marketing, branding, business planning and strategy, and how to make waves in a crowded market. Read More

Distribution, Food Branding, Food Marketing, Irish artisan bread, Market Research, Real Bread, Sourdough, Stan Koznetsov, The Breadski Brothers, The Dieline, True Story

#037: Food and Drink Voices from The Kerrygold Ballymaloe Literary Festival of Food and Wine (LitFest) 2016

June 9, 2016 Catherine Moran Leave a Comment

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Get into the groove of the current Irish artisan food and drink scene by hearing from the following companies who were at the Kerrygold Ballymaloe Literary Festival of Food and Wine (LitFest) 2016: Craigie’s Irish Craft Cider, Broughgammon Farm, Coolea Irish Farmhouse Cheese, The Dungarvan Brewing Company, Momo Restaurant, Food Writer Elisabeth Luard, Zingerman’s, Highbank Orchards, Arbutus Bread.

Ballymaloe Cookery School, Ballymaloe House Hotel, Coolea Farmhouse Cheese, Craigie's Cider, Dungarvan Brewing Company, Elisabeth Luard, Highbank Orchards, Irish cider, Litfest

#036: Northern Munkee Bites: How to do Business With Food and Drink Buyers

May 26, 2016 Catherine Moran Leave a Comment

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Northern Munkee gives a host of valuable insights on how to do business with food and drink buyers. Topics addressed include the key information you as a food or drink business need to know before you approach a buyer, how to get buyers to agree to a meeting, the importance of being persistent with buyers, how the 80/20 rule applies to your interactions with buyers, three things you should avoid saying to a buyer, how negotiable buyers can be, and how to maintain good, on-going relationships with your buyers. Read More

Food and Drink Buyers, How to get food and drink buyers to list your products, How to get meetings with food and drink buyers, Negotiating with food and drink buyers, Northern Munkee Bites, Selling to food and drink buyers

#035 Kaffeen: Helping Young Food and Drink Businesses Get FMCG-Ready

May 12, 2016 Catherine Moran Leave a Comment

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Are you thinking about launching your food or drink brand(s) into FMCG? How confident are you in your design and marketing? Have you ever wondered how you’d stack up against your competitors on FMCG shelves? Charlotte Ellis, founder of design and marketing consultancy, Kaffeen, gives an excellent overview of the elements of a “brand analysis”, which will enable you to benchmark your brand against your competitors and highlight areas for improvement so you can ensure your products fly off FMCG shelves. Read More

BrandOpus, Bukwud, Charlotte Ellis, Drink Marketing, FMCG, Food and Drink Packaging, Food Marketing, Getting Ready to Launch into FMCG, Hendrick's Gin, Kaffeen, Piper's Crisps, The Dieline, The Grocery Accelerator

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Hello! I'm Catherine. Artisan food and drink podcaster. Cheese nut, bread nerd, ice-cream fancier, chorizo luster, perry sipper, chocolate swooner and ex-ice road trucker. Read More…

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