An Introduction to The Artisan Food & Drink Business Show
Welcome to The Artisan Food & Drink Business Show. I’m your host Catherine Moran. In this introductory episode of the show I’d like to tell you what the show is about.
In a nutshell, the show is a platform for artisan food and drink producers like you to tell the story of your brand and share the secrets of your success. The focus throughout is on the business side of artisan food and drink.
This doesn’t mean the show will be dry — quite the opposite. After all, setting up your own business is at once scary and exhilarating, and earning your living by creating wonderful food and drink products is a dream come true for the food and drink producers who’ll be on the show.
My guests on the show are therefore driven by an entrepreneurial spirit and creativity, to make saleable food and drink products, whether it’s a handmade cider, or cheese, or real ale, raspberry jam, real bread, a seaweed snack or a chocolate mousse.
Listen Now to the Introductory Episode of the Show
You can also listen to the show for free in Stitcher.
Hear Food and Drink Business Stories from Producers Themselves
On the show we’ll hear why a given producer decided to start a food or drink business; we’ll hear about mistakes they’ve made, challenges they’ve faced along the way and how they’ve overcome those challenges. We’ll hear about successes they’ve had, and the key to those successes. There’ll be lots of good advice for people thinking of taking the plunge and setting up their own food or drink business. And this advice will be from people who are well qualified to give advice because they’ve learned the hard way.
What Topics are Addressed on the Show?
I’ll be talking to producers about income streams, namely, where they get their sales from, and how they handle distribution. We’ll talk about selling from your website, getting listings in supermarkets and finding and appointing a good wholesaler. Some producers are skilled users of social media, others can’t abide it and don’t see the value of it. We’ll hear from both sides of this divide. We’ll talk about finding the right staff, the importance of packaging and ‘shelf presence’… and a whole lot more.
Who is Going to be on the Show?
The show features artisan food and drink producers, obviously, both big and small as well as established businesses and those who’ve recently set up.
There’ll also be other food and drink industry experts such as food and drink buyers, labeling experts, food safety experts and sales, marketing and finance experts. Any person, really, who can add value to your business by providing advice and insights on the business of good food and good drink.
In terms of the format of the show, mostly it will be interviews but there will be some monologues too — deep dives from me on specific topics.
Why Create this Podcast?
If you’re wondering why I’m doing this… quite simply this is the podcast and resource I wish I had when I was a food producer. I set up my food business at home, producing in my home kitchen. The customers I supplied represented all levels of the UK food and drink marketplace, from farmers’ markets, my local village shop and pub to Fortnum & Mason, Selfridges and Waitrose.
Within 1 year I outgrew my home kitchen and so had to move out to a commercial kitchen. That was a big decision. Was it the right thing to do? As it turned out, yes it was for me.
You Don’t Have to Feel Isolated
You can feel very isolated, especially if you’re a one-person band, which I was for some time. Having someone to turn to for advice or to act as a sounding board for your ideas is important. And with this podcast I aim to provide a resource where producers can hear what other producers are doing and how they’ve solved problems and overcome business challenges. That’s how I hope this podcast will be of value to you.
How to Get Most Value From the Show
By subscribing you can listen to the show:
- when you’re travelling to a farmers’ market
- or to do a tasting at one of your retail customers
- or when you’re doing a repetitive task from which you’d welcome some relief, like filling jars or labelling or turning cheeses or decorating chocolate mousses
Subscribe on iTunes or Stitcher and you’ll have the show on your iPhone, iPod, iPad or any Android device ready and waiting for you at any time. If you have an iOS device the Podcast app is included with every upgrade and you’ll also benefit from auto-synching and background downloading.
The second way to get most out of the show is to check out the digital home of the show, which is this website, myartisanbusiness.com. Here you’ll be able to listen to the show and read sound bites from the food and drink producers who were on the show, the key points they made and links to useful resources they mentioned. Also, if you’re not really an audio person you can download a full transcript of each show and read it at your leisure.
There will also be free resources for you on myartisanbusiness.com such as:
- guides with actionable items
- tips and other ‘how to’s
All of these focus on helping you to grow your food or drink business and ensuring it’s the success you want it to be.
Audio Not Your Thing?
If audio isn’t your thing, you can download a transcript of this show here: Welcome to the Artisan Food & Drink Business Show
Don’t Miss New Episodes of the Artisan Food & Drink Business Show
If you’d like to hear each new episode of the show as it’s released you can subscribe for free on iTunes or Stitcher or SoundCloud.
Thanks for reading this piece and/or for listening to the show. If you are a food or drink producer, or industry professional who would like to appear on the show, don’t hesitate to let me know by using the Contact Form on this website or by tweeting me @FoodDrinkShow. To hear when each new episode of the show is released simply subscribe to my newsletter.
If you have any questions or comments just use the Comments section below.
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